1. Make it relevant. – Always consider the client. Align your giveaways with the theme of your event. Items that are relevant to your company’s message. Relevant items make the most impact.
   

    

2. Think long term. – Give away useful items.Useful items have a brand halo effect where people associate your product with a positive experience.
   

    

3. Prioritize quality. – Quality personalized items show that you are serious about your product. Potential clients and partners will take you seriously as well.
   

    

4. Always consider your message. – Select a product that resonates with your company’s message. A product with a relevant message becomes memorable.

What is Brand Message?

Brand message is your value  proposition. It is your promise to your customer. Adam Kleinberg, writing for Entrepreneur, cites 3 perspectives to help you identify your promise. These are customer perspective, internal perspective, and marketplace perspective.

Customer perspective is how your potential client views their need. Find out what it is that they want. Lean into the conversation. Go to where they are. Social media is a popular way of studying potential clients. Interviews and surveys are also a great way of getting their input. Identify what it is that your customer values and pay attention.

Internal perspective is your brand’s promise. To be effective, it must be true. How do you create value? Where?

Marketplace perspective – This is how you position yourself in the marketplace. How do your competitors present themselves? Look at their taglines or check out their website. Make your value proposition distinct. Distinguish yourself without necessarily putting down the competition.

(Find out how promotional products can impact your business.)

How these perspectives intersect and where reveal your sweet spot on how to identify your brand’s promise.