Marketing is simply getting the word out about what you can offer to the public. Any opportunity to build brand recognition and memory recall about your organization should be taken advantaged of especially if it does not involve expensive PR and marketing solutions that eat into your annual profits. Ordinary things that are used in the regular course of business can present opportunities for branding at no added cost.  That being said, have you considered using customized lanyards in your business?

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A lanyard is a cord normally worn around the neck or wrist used for holding items such as identification cards, keys, sunglasses and other small items. Lanyards have become popular due to a variety of useful applications. Due to its potential for customization, lanyards present a marketing opportunity for business and organizations seeking to build  brand recognition and name recall.

(Check out some of our best selling lanyard styles. Click here.)

Here are some of the ways a lanyard has been put to good use: 

• For identification and security. – Schools, hospitals, businesses and even government has resorted to using lanyards to hold identification cards.   A customized lanyard helps in establishing the identity of the wearer since the organization or business he/she belongs to becomes recognizable from a distance just by looking at the lanyard. Seminars and convention organizers have also adopted  customized lanyards to hold special and VIP access pass for attendees and participants. Some pet owners have also resorted to using lanyards to hold their pet’s tags that have their name and owner’s contact information.

• For reward and recognition. –  Rewards work well when you give them to deserving employees. Customized lanyards can be a great way to  recognize good performance among employees who have contributed to the success of the business.Give your performing employees some well deserved reward with a customized lanyard that they can use . These can becomes prized possessions and a symbol of accomplishment.

• For holding on to important items. –  Customized lanyards can hold small items that you would otherwise forget if you just keep them in your pocket or hand. Some examples are keys, pens, eyewear, to do lists are just a few things that a lanyard can keep for you without you having to worry where you placed them after you just used them. When outdoors or in the wilderness, it can also help in keeping some items in place such as hats, compass, knives and other valuable tool  so you won’t be caught unprepared.

Don’t spend more than what is necessary. Take advantage of customized lanyards to market your business or organization at no added cost.

Want to get our latest catalogs? We’ll send it here >>  bit.ly/CAL_Catalog2018