Business is all about relationship. Profits and sales are the result of a client’s trust in your business to solve their particular business pain. When that promise is kept business grows. When you always touch base with your clients, it will be clear early on if you are delivering significant value to the relationship. Customers can tell straight away when a business cares about them and not simply the revenue that the arrangement generates. Satisfied customers always come back. Businesses can build on this relationship by making use of corporate giveaways.

Why give in the first place?




When customers say nice things about you, people listen. In one study, it was discovered that people who got a freebie related to a product prompted them to talk about it 15% more! Getting customers to talk about you is the best advertising there is. In fact, some companies have resorted to giving away freebies in order to get people to talk about them.

Freebies: What to give?

Your giveaways must resonate with your brand. Imagine a  Fortune 500 company. What corporate giveaway can best express their brand? Will a mug with the company’s logo work for them or will an embroidered polo shirt do a better job? How about electronic gadgets? Will a power bank or USB fare better? The perfect item is always the one that best expresses the brand voice. The perfect item and the brand voice creates an emotional connection with the customer and inspires them to use the item and identify with it. Customers who are excited about a product will  proudly use it in public  – a perfect source of referral for your company. Think yuppies with their Starbucks coffee tumblers!

When clients know you care, they respond to your generosity. Build a strong business relationship with the right branding and corporate giveaway.