Author Archives: Cal Print Works

Expand your Android Phone’s Memory with a USB OTG

Unless you’ve been hiding under a rock somewhere, you may have already heard or seen a friend use a USB OTG on their phone or Android device. One of Android’s chief feature is its capacity for expandable memory. Aside from a microSD slot that provides for an already large amount of potential space, the USB OTG can even expand it a bit more. (photocredit:Hotallo) What is a USB OTG? USB stand for Universal Serial Bus and OTG means On the Go. Unlike Read More...

5 Valentine’s Day Gift Items You Can Customize For The Occasion

Whether you are celebrating your wedding anniversary, getting hitched for the first time or simply celebrating Valentine’s Day, finding the right gift or give away can contribute to the success of the occasion. While decorative items make great giveaways, there is a trend towards gifts with great usability. Here are 5 gift ideas you can design either as a couple gift set or as an event give away: USB –  Some thoughtful creativity can turn a USB into a perfect give Read More...

How A Business Can Make Money By Giving Away Freebies

A well known American chain of convenience stores decided to hand out free slurpees on their anniversary. To their surprise, the slurpee sales for that day rocketed to 38%. Giving things for free is one marketing strategy that many businesses employ. While the logic behind the strategy is counter intuitive, companies understand that giving something for nothing can create some surprising results. This behavior in consumers was observed as early as 2005, where researchers noted that if an individual received a Read More...

4 Promotional Products Your Business Can Take Advantage Of

Due to its usefulness and the fact that it is appreciated by its recipient, promotional products are retained, used repeatedly and sometimes passed on to others without added cost to the business. A study by Baylor University revealed that customers who receive promotional products are 14% more likely to provide leads than customers who did not receive any. Here are 4 promotional products a business can use in its marketing campaigns:  Drinkwares – Think tumblers, personalized mugs and even thermos. Read More...

It’s the thought that counts.

When you try to make things special for someone, you sow the seeds for building a stronger relationship. As in life, the same rules apply in business: Generosity establishes positive relations. In a recent study conducted on generosity, it was discovered that those who were profiled as generous were found to have more oxytocin on their system. Oxytocin is a hormone that connects us to others. Connecting with others is a way of increasing our personal happiness. Generosity inspires Read More...

Impress clients with corporate giveaways

Business is all about relationship. Profits and sales are the result of a client’s trust in your business to solve their particular business pain. When that promise is kept business grows. When you always touch base with your clients, it will be clear early on if you are delivering significant value to the relationship. Customers can tell straight away when a business cares about them and not simply the revenue that the arrangement generates. Satisfied customers always come back. Read More...

4 Benefits of Promotional Products and How It Can Impact Your Business.

Repeat exposure is the key to marketing your brand before your intended audience. Whether you are a fortune 500 company or a small business, you can benefit from using promotional products to market your brand or business without going overboard on your budget. Here’s why: It can serve as your alternative calling card. – While a calling card with your business’s contact details is helpful, a promotional product is a creative way of showcasing your contact information. A tangible branded product Read More...