If you have ever worked in an election campaign or if your academic or workplace department has a motto it wants you to remember, chances are, you may have come across customized button pins. Buttons pins make popular gifts or party giveaways. Depending on the occasion you can customize it to promote events, anniversaries, seminars, your business or simply your own creativity that expresses your wacky personality. You can wear it on your person or use it as an accessory. Button Pins make a statement that are hard to ignore.

Why promote?

Button pins can be an effective promotional product or giveaway. The effectiveness of promotional products is measured by Cost Per Impression or CPI. This is what it costs a company to reach each individual. One study conducted on the effectivity of promotional products revealed that  when businesses take advantage of promotional products to advertise, compared with other forms of traditional campaigns, they get a better return on their money. The reason being that every user who gets to use a promotional product is a walking billboard who has a far wider reach.  

Promote with Button Pins. How?

• Encourage its use among your staff – Employees are the frontliners of your business. They work in direct contact with clients and other stake holders from time to time. Their use of Button pins make them walking billboards that help in building memory recall and brand recognition. Employees are in the best position to sell your message and make the perfect brand ambassadors as they are familiar with your business and understand what makes it tick.
  

   

• Use catchy phrases and a great design to express your message.  –  A great design has the power to enhance the message it is suppose to convey. It can set your company apart, influence potential clients, and make you or your company memorable. Add to it cool tagline, and you are on your way to a creating a highly effective medium that can help deliver your message across and build brand recognition and recall to potential clients and customers. According to Dario Mars Patible, a web designer & developer who shared his thoughts on Quora over the significance of design, “design plays with human psychology, as I think we have a tendency towards aesthetic. Having such a high interest in what we see definitely influences what we want.”

• Personalize. – Personalizing gives the recipient of the gift or user a sense of ownership over the item. This facilitates a sense of pride in the user who will proudly use it in front of others increasing reach and impression.  Insert a call to action in your design to help facilitate business with clients. This will guide them how to interact with you.This kind of  design is normally found among customer service departments who wear button pins to help clients and facilitate ease of transaction.

        Button pins are an inexpensive way to advertise your business. Take advantage of it now.