Photographers are artists. And like all artists, they must learn to sell their art. The best way to sell art is to be a professional every time you present your work. What better way to present your soft copies than to use a USB embossed with your brand name complete with a customized package?

Packaging for photographers.

How you present your work tells clients what kind of professional you are. Package your services in a way that will tell clients you are worth it. This message is part of your brand – your message to clients of what you can do for them.  According to Jim Joseph, a marketing expert, defining your brand is the first step in your marketing strategy. For photographers, using a customized USB to showcase their work can be the perfect calling card for their business. It is useful enough to be a gift, yet affordable enough to be given away. 

The USB as a calling card.

We can think of 3 reasons why a USB can be the best packaging tool for a photographer:

1. A USB with enough storage capacity can contain all the photos taken for a single event or project.
2. It has a long shelf life.
3. It can be re-used. This is the best part. Every-time the USB is used, the user gets to see your  brand name and logo printed on it. This is called an advertising impression. Since the USB has a high shelf life, every person who comes into contact with it gets to know about your business. For a definite price (which you can write off as a business expense) you have just advertised your business for a price  lower than what you would spend for traditional advertising and for a much longer period of time! You have just created the perfect calling card.

Photography is a competitive market. Show your competitive edge with a customized USB – without the added expense.

Interested in getting a personalized USB? Contact us.

CAL Prints also offers USB Hubs, USB Packaging and USB Accessories.