Halloween is fast becoming a holiday that many people celebrate worldwide. Holidays are an excuse to break from ordinary routine. This is a time when people go out and are encouraged to spend for fun and entertainment, making it  a good time to hold promotions and events. According to Hannah Connor, an Account Executive at Topline Communications, consumers are far more likely to spend money in special ways and are more susceptible to promotions and events.

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On halloween, get people excited about your business with these 3 tips:

• Decorate – Set the mood. Get into the spirit of the occasion. Take this opportunity to spruce up your storefront or encourage your staff to wear halloween inspired outfits. Or if you are in the restaurant business, take the time to use halloween inspired utensils. It is a great way to showcase your establishment and your staff. It will attract clients and boost your marketing making it easy for you to make your offer.

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• Themed products. –  Limited edition products specially designed for the occasion make for attractive company giveaways. Is your company is planning an event during the halloween season? Consider getting customized halloween designed mugs, T-shirts, ball caps or  bags for trick and treats that your clients and customers will enjoy and eventually even look forward to.

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• Offer discounts. – Discounts attract customers to your stores. Make an attractive offer that will engage your customers to buy more of what your offer.  Create themed bundles or packages. Put your merchandise in a bag together with complementary items. Make it memorable: give it a special halloween name. These items can be anything from old stocks or freebies from your suppliers. Customers will remember and may look forward to making future purchases.

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What these 3 tips can do for your business

These 3 tips can generate word of mouth marketing. According to a Forbes article, 92 percent of consumers  believe recommendations from friends and family over all forms of advertising.  With social media increasing social connectivity, it is now easier and faster for consumers to market for you.

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Taking advantage of the season…

Celebrating halloween is getting into the spirit of the occasion and offers an insight into the mindset of your target market. Potential customers are attracted to offers that are relevant to their current situation. When they take notice, they are more likely to remember you and what you offer when they start their holiday shopping for November and December.