Due to its usefulness and the fact that it is appreciated by its recipient, promotional products are retained, used repeatedly and sometimes passed on to others without added cost to the business. A study by Baylor University revealed that customers who receive promotional products are 14% more likely to provide leads than customers who did not receive any. Here are 4 promotional products a business can use in its marketing campaigns: 

• Drinkwares – Think tumblers, personalized mugs and even thermos. These are personal items that have a very long shelf life. They also make for great gift items. Users of these promotional products become silent brand ambassadors of the business and its repeated use especially in public places raises brand awareness of your business. A great giveaway for educational institutions, non-profit and even government institutions.

• Notebooks – Notebooks provide a good source of brand awareness. You only get one chance to make a good impression. Fine quality paper is a subtle advertising of your business’s quality. This item works well for corporations, law firms and educational institutions.

• Umbrellas – It’s a good item for seasonal marketing. Depending upon the occasion and the venue, umbrellas make nice souvenirs. It can also make quite a statement when used by a business that compliments your services.

• USBs – These items come in creative and trendy designs. Perfect for Financial institutions, Education, Health care and Trade Associations who use a lot of and deal in personal and marketing data for day to day transactions.

A carefully planned marketing that takes advantage of these day to day items your target audience can use in their daily activities will help you find and attract the right clients for your business.